Learning to say no can be an act of self-love and there is an art to being direct yet respectful while remaining calm and composed. Assertiveness is a vital skill for setting healthy boundaries, and it is essential to prioritize your well-being to have enough serenity and energy to give love to others.

Many avoid conflict in romantic, professional, or social interactions. Assertiveness, however, is the ability to express thoughts, feelings, needs, preferences, and rights calmly and honestly while considering others. For this reason, a lack of assertiveness plays a role in having low self-esteem or relationship issues.
Early-stage findings suggest people struggling with mental health conditions, such as depression, anxiety, or substance-use disorders, often have lower levels of assertiveness. Assertiveness training is frequently included as part of various therapeutic interventions, including: [1][2]
- Dialectical behavior therapy (DBT)
- Acceptance and commitment therapy (ACT)
- Cognitive behavioral analysis system of psychotherapy (CBASP)
These types of therapy sometimes use practices like role-playing or changing negative thought patterns, which studies have found can help build assertiveness. These methods not only make people more assertive but also reduce depression and anxiety, boost self-esteem, and improve relationships. [1]
What is Assertiveness?
Assertive behavior is when people act in their best interest by standing up for themselves, expressing their feelings without fear, and exercising their rights without disrespecting others. Everyone has the right to share their thoughts, feelings, and needs with others, as long as it is done respectfully. [1][3]
There are no strict rules for assertive behavior. Instead, it depends on each unique situation. A lack of assertiveness can cause suffering in both professional and personal relationships. In a professional context, not speaking up about workload concerns can lead to burnout, as colleagues or supervisors may not be aware of individual limits, resulting in frustration. [3]
In romantic scenarios, lacking assertiveness can lead to resentment when one partner expects the other to understand their needs without clearly expressing them, creating tension and misunderstandings. When people can’t express themselves openly, it often leads to feelings of depression, anxiety, or anger and damages self-esteem. [3]
Studies have shown that assertiveness training can improve self-esteem and reduce stress by helping to develop a more positive self-image and healthier interactions. By practicing assertiveness, it is possible to communicate more confidently, set goals, appreciate others, and build contentment, which leads to improved relationships and well-being. [4]
What’s the Difference Between Assertiveness, Aggression, and Passivity?
Assertiveness can be seen as a spectrum. On either end, issues may be being too passive (submissive) or aggressive, while assertiveness is the middle, healthy option. Passive behavior is when a person prioritizes the needs of others over their own, leading to people-pleasing, which can be dishonest. On the other hand, aggression is expressing needs in a forceful way that is hostile or rude. [1][3]
Many people misunderstand the concept of being assertive, fearing that assertiveness training will make them aggressive. The goal of assertiveness training is to find a middle ground between being a doormat and being hostile, instead learning to verbalize needs and desires calmly and clearly in different situations. [1][3]
Here are some of the key differences and examples of aggression, passivity, and assertiveness:
Aggression
- Driven by strong emotions like anger or hurt
- Often hostile
- Tends to create or worsen conflict
- Can be disrespectful or intimidating
- May involve mean-spirited behavior
An example of aggression in a workplace meeting could be interrupting others, saying, “My idea is better than yours, and we should do it my way!” This aggressive approach can create tension, resentment, and fear as it disregards others’ opinions and boundaries.
Assertiveness
- Comes from a calm and rational place.
- Can be expressed in a friendly or neutral way
- Aims to address and resolve conflict
- Involves expressing oneself respectfully and considerately
- Can be expressed with kindness and empathy
An example of assertiveness in the same meeting would be someone calmly saying, “I believe my idea could work well, but I’m also open to hearing your suggestions and finding a solution that benefits everyone.” This assertive approach fosters respect, encourages open communication, and helps set clear boundaries while considering others’ viewpoints.
Passivity
- Prioritizes others’ needs over your own
- Avoiding difficult conversations
- Can lead to feelings of resentment or frustration
- Involves suppressing personal desires or opinions
- May result in being taken advantage of or ignored
An example of passivity in a group project could be someone agreeing to take on tasks they don’t want to do because they don’t want to upset anyone, saying, “I’ll do whatever you think is best.” This passive behavior can lead to feeling overwhelmed and unappreciated, making it hard to set healthy boundaries and communicate needs effectively.
Although being assertive does not guarantee that others will agree, treating everyone respectfully is essential. Assertiveness training benefits those who are too passive and those who are overly aggressive in social interactions. Learning to be assertive is a crucial skill for navigating life with serenity. [3]
Steps to Develop Assertiveness Skills
Building self-worth is essential for developing assertiveness skills, as it helps people recognize their value and set healthy boundaries. Self-reflection, journaling, and techniques like “I” statements or active listening can strengthen self-esteem and enhance the ability to communicate assertively.
Building Self-Worth
It is common for people with low self-worth to say “yes” to prove their value, and when this happens, it is often shaped by beliefs and thoughts formed over time. Standing up for yourself requires self-love, which can be developed using techniques like affirmations or journaling about your unique positive qualities. [5]
Over time, repeating positive affirmations to yourself daily can rewire the neural pathways in the mind, a process known as neuroplasticity. Neuroplasticity can be used to build a positive self-concept, which enhances feelings of worth and self-respect and leads to assertive actions.
Mindfulness Journaling
Making time for self-reflection is essential for understanding your personal needs and boundaries. As you get to know yourself better, you can improve your assertiveness. Reflecting on what you truly want and why before making requests is essential, as knowing your motivations makes your communication clear and genuine.
Mindfulness journaling is writing down your thoughts and feelings non-judgmentally to gain insight into your inner experiences. Doing this regularly can identify patterns in your behavior and emotions, which helps clarify what you truly want and need. Once you have become aware of your values, it will become easier to set boundaries.
Reflective Journaling
While mindfulness journaling focuses on writing about thoughts and feelings in the present moment, reflective journaling involves examining past experiences. Reflecting on your communication style in past interactions can support the development of your assertiveness in the future.
You can achieve awareness and develop assertiveness skills by reflecting on previous situations where you were not assertive and imagining how an assertive response would have played out. For instance, speaking up in a meeting could have led to more respect and better outcomes.
Using “I” Statements:
Expressing your feelings and needs using “I” statements is critical to taking ownership of your emotions and communicating clearly without assigning blame. The formula “Situation + Feeling + Request” is beneficial for helping one express oneself in a way that supports receptiveness and reduces defensiveness.
For example, you might say, “During our conversation yesterday, I felt overlooked when I wasn’t given a chance to share my opinion, and I would appreciate it if we could take turns speaking in the future.” By taking ownership of your feelings rather than accusing others, you can express yourself in a way that may inspire compassion and understanding.
Practicing Active Listening:
Active listening is the art of absorbing information you may disagree with and trying to see things from another person’s point of view. It involves listening without judgment and taking a solution-focused approach. By considering the perspectives of others, even if you disagree, difficult conversations are made easier and more respectful.
You can also use nonverbal cues, such as nodding, to show interest and an effort to understand. This may encourage a person to continue sharing so you can find a solution. Another form of active listening is asking open-ended and direct questions, such as, “Can you help me understand your perspective on this?” This promotes a calm and authentic conversation.
Role-Playing Scenarios
Studies have found that practicing assertiveness with role-playing (referred to by therapists as a behavioral rehearsal) can build confidence in handling different situations. In these exercises, the client and therapist take turns acting out scenarios, with the therapist beginning by modeling assertive behavior. [3]
The client then practices responding assertively to an imaginary situation, and the therapist provides feedback to help improve their skills. Assertiveness training focuses on verbal and nonverbal communication, such as body language, eye contact, tone of voice, posture, and listening. [3]
Techniques for Setting Boundaries Effectively
Effective communication is key to maintaining healthy boundaries and relationships, and assertiveness plays a significant role. You can communicate your needs and limits by being direct but respectful, staying composed, and knowing when to say no.
Being Direct but Respectful:
Being direct but respectful involves clear communication without being confrontational. One technique is “fogging,” which allows you to deny requests or disagree while acknowledging the other person’s perspective. [3]
For example, if a colleague asks you to take on extra work but you’re already overloaded, you could say, “I understand you need help, but I have a full schedule right now and can’t take on more tasks. Maybe we can find another solution.” [3]
Staying Calm and Composed
It is best to time difficult conversations for moments when both parties are already calm. When disagreements arise, calm persistence can be a powerful tool. You can avoid escalating the situation by repeating your point and staying composed.
Pausing before speaking can help you manage heated emotions, gather your thoughts, and focus on a solution. Using a neutral tone and being mindful of your body language can also ensure your message is received clearly.
Knowing When to Say No
Recognizing personal limits and saying no to some requests is essential for maintaining healthy boundaries. It’s important to be clear and direct, stating “no” confidently, quickly, and without unnecessary excuses.
Accepting the refusal can be easier if you use a positive tone, are honest, and explain your reasons. Sticking to your decision firmly and confidently can help avoid being pushed into unwanted commitments.
Overcoming Barriers to Assertiveness
Common barriers to assertiveness include fear of conflict, low self-esteem, and cultural factors that discourage the direct expression of needs. Fear of conflict often stems from concerns about damaging relationships, while low self-esteem is linked to feelings of unworthiness, which can make it difficult to stand up for oneself.
Cultural factors shape social and personal expectations about behavior, which can limit assertiveness. For instance, in some Asian cultures, people are taught to prioritize group harmony over individual expression, which leads to a reluctance to assert personal needs or opinions [6]. Fortunately, many strategies can boost confidence and assertiveness while still honoring cultural differences.
Therapists play a vital role in overcoming challenges like fear of conflict and low self-esteem by helping clients identify problematic situations while honoring their values. This often involves exercises such as role-playing or changing negative beliefs about yourself. Therapy can help build an understanding of assertiveness as a valuable tool in relationships, which can be motivating. [3]
The Role of Emotional Intelligence in Assertiveness
Emotional intelligence is the ability to recognize, understand, manage, and regulate one’s emotions, as well as navigate the emotions of others. Studies have confirmed that emotional intelligence has a positive impact on assertive behavior. This means that the higher a person’s emotional intelligence, the more likely they are to behave assertively. [7]
Self-awareness is the foundation of emotional intelligence. It allows one to recognize feelings and needs and express them effectively.
Compassion and active listening can help you remain open-minded to alternative viewpoints when emotions run high. Attempting to understand where another person is coming from makes emotional regulation easier, enabling you to compose assertive responses.
Key Takeaways
Assertiveness training helps you develop the skills to set healthy boundaries and improve self-esteem. You can handle difficult situations with grace by learning to express your needs, desires, and feelings calmly and considerately.
Whether you need to confront a stranger, your partner, or your boss, techniques such as the “I” statement formula and active listening can help. The key is to remain composed and communicate honestly.
Ultimately, assertiveness is about prioritizing your inner peace, expressing yourself vulnerably, and standing your ground respectfully. An assertive approach to meeting your needs leads to deeper connections with others and enhanced self-worth.
- Assertiveness Training: A Forgotten Evidence-Based Treatment | Society of Clinical Psychology. (n.d.). Div12.org. https://div12.org/assertiveness-training-a-forgotten-evidence-based-treatment/
- APA PsycNet. (n.d.). Psycnet.apa.org. https://psycnet.apa.org/buy/2017-48640-001
- ABCT. (2021, February 23). Assertiveness Training | Assertiveness, Fact Sheets. ABCT – Association for Behavioral and Cognitive Therapies. https://www.abct.org/fact-sheets/assertiveness-training/
- Nurmalasari, E., Edi Purwanta, Sigit Sanyata, & Nailul Falah. (2023). Application of Assertive Training to Improve Self-esteem of Adolescent. Advances in Social Science, Education and Humanities Research, 122–131. https://www.atlantis-press.com/proceedings/isdtgcss-22/125985405
- Hardie, J. A., Oeppen, R. S., Shaw, G., Holden, C., Tayler, N., & Brennan, P. A. (2020). You Have Control: aviation communication application for safety-critical times in surgery. British Journal of Oral and Maxillofacial Surgery, 58(9), 1073–1077. https://www.bjoms.com/article/S0266-4356(20)30496-4/fulltext
- Ng, C. T. C., & James, S. (2013). “Directive Approach” for Chinese Clients Receiving Psychotherapy: Is That Really a Priority?. Frontiers in Psychology, 4(49). https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2013.00049/full
- Rizqillah, A., Febria, B., Dwinanda, N., & Nurkusuma, F. (n.d.). THE EFFECT OF EMOTIONAL INTELLIGENCE ON ASSERTIVE BEHAVIOR OF THE MILLENNIAL GENERATION IN THE DIGITAL ERA. European Journal of Psychological Research, 9(1), 2022. https://www.idpublications.org/wp-content/uploads/2022/03/Full-Paper-THE-EFFECT-OF-EMOTIONAL-INTELLIGENCE-ON-ASSERTIVE-BEHAVIOR-OF-THE-MILLENNIAL-GENERATION-IN-THE-DIGITAL-ERA.pdf
The Clinical Affairs Team at MentalHealth.com is a dedicated group of medical professionals with diverse and extensive clinical experience. They actively contribute to the development of content, products, and services, and meticulously review all medical material before publication to ensure accuracy and alignment with current research and conversations in mental health. For more information, please visit the Editorial Policy.
MentalHealth.com is a health technology company guiding people towards self-understanding and connection. The platform provides reliable resources, accessible services, and nurturing communities. Its purpose is to educate, support, and empower people in their pursuit of well-being.

Erin Rogers is medical writer with a Master's in Comparative Literature from The University of Edinburgh and a Bachelor's in English from the University of York.

Morgan Blair is a licensed therapist, writer and medical reviewer, holding a master’s degree in clinical mental health counseling from Northwestern University.
Further Reading
The Clinical Affairs Team at MentalHealth.com is a dedicated group of medical professionals with diverse and extensive clinical experience. They actively contribute to the development of content, products, and services, and meticulously review all medical material before publication to ensure accuracy and alignment with current research and conversations in mental health. For more information, please visit the Editorial Policy.
MentalHealth.com is a health technology company guiding people towards self-understanding and connection. The platform provides reliable resources, accessible services, and nurturing communities. Its purpose is to educate, support, and empower people in their pursuit of well-being.